The Snoboy brand was trademarked in 1925 by Amerifresh’s predecessor, Pacific Fruit and Produce, and since then the Snoboy brand has been synonymous with high quality produce and satisfaction.

A symbol of quality and freshness, Snoboy is a nationally recognized brand for fruits and vegetables by grocers, retailers, and consumers alike. It has become such a recognizable icon that the Snoboy character has been used on a range of premium and specialty items and is also one of America’s most recognizable brand characters.

Today, as the only source-based produce marketer covering all of the major agricultural regions, Amerifresh has grown to become among the nation’s leading fresh produce purveyors with the Snoboy brand as one of the largest private labels in the industry.